Lady Maxx !!!



Lady Maxx was suppose to be the girlfriend of Captain Maxx .. key word is was !

But I’ll get back to this concept… it was over a year ago the idea of Lady Maxx was put into motion. I’d been thinking about adding a Anime type girl to the Captain Maxx universe but what form she should take was the tricky part. Of course, all that was needed was to tell Yo the basic idea and the gears were in motion ! He knew exactly the sculptor to approach, none other than Yoshihiko Makino of TTToys, who previously had sculpted the mini Kaiju Eyezon for me.

My first reaction was, but can he do a cute girl sculpt ? To which the following sketch was sent to me ! Yowza !

The first thing that impressed me was the over all styling … not super deformed but still cute or kawaii 😉 and, Makino-san hit it perfect in the design of the uniform .. taking elements of Captain Maxx, but re-designing them.. dare I say .. making them more sexy ?!!
I quickly gave the thumbs up to this sketch with no revisions and away he went.

My first glimpse at Lady Maxx in dimensional form was the raw sculpt. Even though it was not finished I could tell this was going to be a home run !



But as I held the figure i could tell the size was larger than the mini Captain Maxx we had already made… hmmmmm… it was at this point Lady Maxx was to be the big sister of Captain Maxx … and NOT the girlfriend ! HaHa !
here’s Lady Maxx next to Captain Maxx mini figures.


final sculpt ready to be cast in wax…

and final wax pieces waiting to be taken to the iron molds factory.

The one concern at this stage was that to make this a proper Anime type figure the other component would be the paint masks needed. Basically as you look at the original drawing, each piece of the costume needs it’s own paint mask, so the eye lenses, the mouth, the hair, the studs, etc …and most importantly the human eyes !

During this time I started researching, as i like to say, Anime girl statues and although most do not appeal to me I did find that I liked ones based on the Japanese illustrator Shunya Yamashita. The appeal for me were the pose and the eyes. I was told for Lady Maxx there would need to be many masks and at least 4-5 for the eyes alone.

In the end, I was brought kicking and screaming into the mask making process. We ended up with over 15+ separate masks .. that cost in the thousands (!) much to my dismay. A gamble I thought .. first off Max Toys is not known for their girl figures and how would my current fan base react to this new direction ?

After what seemed like months of waiting .. finally I had the figure in my hand, and fully painted … OMG .. as the young folks say !

Its pure Japanese craftsmanship.

I literally I had a Zen moment as I held the figure in my hands and turned it around. All sounds and sensations were suspended … as I just kept staring at her.

I smiled to myself… Pure Perfection !

I thought about each step of the way, sculpt, iron molds, vinyl casting, paint masks, painting of the figure … all handled with years of experience and tradition in Japan.

This is why I’ve spent years researching and cultivating relationships in the Japanese toy world …

The result is Lady Maxx !!!

Here’s a brief back story on Lady Maxx:

Lady Maxx
First appearing in the now lost, 7th episode of the Captain Maxx Japanese television series, big sister Lady Maxx appears and saves little brother Captain Maxx from the clutches of Kaiju Eyezon and Alien Argus !
Lady Maxx uses her Blade Of Light to dispatch her enemies and shows no mercy.
Lady Maxx is confident and stead fast in her belief that the Good Light will triumph over the Dark Evil of Alien Xam and his many Kaiju and Seijin !

So far we’ve released the following figures starting with this unpainted Neon Pink Lady Maxx:

Followed by this clear Pink Lady Maxx:

For the recent Max toy 5th Anniversary shows in Japan and the US

we released 3 figures.
For Japan only this one :


and for the USA only:


Not to mention a few customs or one-of-a-kind Lady Maxx figures I’ve painted like these:

Finally, the latest version, painted Pink Lady Maxx will be up for sale via the Max Toy web store this Friday, May 13, 2011 – www.maxtoyco.com

I have to say the Lady Maxx project has been so much fun and I’m glad that she has been accepted by old and new fans alike ! Oh we’re not done .. already we have something special in the works for Lady Maxx .. I can’t say just yet but if all goes well by the Fall we will reveal more details 😉

About toykarma

Over the years Mark Nagata has collected thousands of toys and a fair amount of titles. The man behind San Francisco-based Max Toy Company is widely known as: Toy Collector. Illustrator. Magazine Founder/Publisher. Toy Designer. Artist. Author. Husband. Father. But the one description that might fit best is an unofficial one – Kaiju Toy and Art Ambassador. In the Japanese-inspired art and toy area, as well as throughout the larger toy collecting community, Mark is welcomed and recognized for his personal passion and commitment to supporting artists all around the world and the unique works they create. Beginning as a collector in his youth, Mark has had for years a keen eye for great art and a personal interest in collecting that he has spread through a variety of outlets. Trained at the Academy of Art College in San Francisco, Mark honed his skills working for himself and for some of the most notable businesses in the country. As a freelance commercial illustrator, he completed works for such prominent companies as Lucasfilms, DC Comics, Hasbro Toys, IBM, Sony, and numerous advertising and design firms, both national and international. Mark’s colorful style graces over 40 cover paintings for R.L. Stine’s Goosebumps book series – Give Yourself Goosebumps. After hundreds of assignments, Mark made the decision to move in another direction, and that choice has led to whole new career as a successful businessman. For four years, the owner of one of the largest Ultraman toy collections in the world co-published Super 7 Magazine showcasing the finest in Japanese toy collecting. “I’d been collecting Japanese toys all along and suddenly realized it would be cool to have a magazine of some type devoted to them,” Nagata says. Mark’s devotion to presenting collectors with a selection of original figures inspired by classic Japanese toys from the 1960s and ‘70s as well as new versions of licensed Japanese characters is at the heart of Max Toy Company. Named for his son, Max Toys specializes in custom and limited editions of “kaiju” (Japanese monsters) toys and artwork. Many of the original toys produced are hand painted by Mark, a tradition that goes back to Japanese toy makers of the past. “Since our target is the soft vinyl Japanese toy collector, which is a very small niche, our runs of toys can be extremely small,” Mark says. “Runs range from 500 pieces of one toy to just one for a hand-painted, one-of-a-kind custom figure.” Through Max Toys, Mark has taken great pains to widen the reach of his two passions – toys and art. He played a significant part in the development of the first group kaiju show in the United States. Held at the Rotofugi Gallery in Chicago, Illinois in 2007, the “Toy Karma” Show featured detailed work from artists from Japan, the U.S. and South America. Participants marveled at the custom-painted toys and art on display. “Toy Karma” led to Mark being asked to be one of the artists spotlighted in the “Beyond Ultraman: Seven Artists Explore the Vinyl Frontier” exhibit at the Pasadena Museum of California Art. The October 2007 show, held jointly with the Los Angeles Toy, Doll and Amusement Museum, marked the first time – in a museum setting – that the influence of Japanese toys on California artists was explored. The exhibit featured more than 30 of Mark’s original paintings, toys and a selection of his vintage toy collection. Mark continued to be at the forefront as interest in Japanese-inspired art and toys expanded in 2008. Prestigious art houses Philips De Pury and Christie’s in New York and London sold Mark’s hand-painted custom kaiju toys in its auctions, spreading this unique art and toy movement into new and uncharted areas of the art world. In 2009, Mark once again took his love of toys and art overseas this time to a receptive and welcoming audience in Tokyo, Japan. Here, Mark curated the “Kaiju Comrades” Art Show, once again bringing together artists from various aspects of the kaiju toy realm in this first-of-its-kind toy art show. The following year found Mark in Barcelona, Spain co-curating with Emilio Garcia “Kaiju Attack,” the European country’s first kaiju art show. As the growth of kaiju art and toys increases worldwide, Mark continues in his unofficial role of Kaiju Toy and Art Ambassador. He has written and had his artwork and toy designs included in several books and magazines, both domestic and international. In 2010, Mark served as guest lecturer on kaiju and the toy-making process at the Morikami Museum in Florida. The San Francisco resident and his art can also be spotted in the first volume of the “ToyPunks” DVD and the “Toys R Us” DVD, while the video for the number one song by Owl City “Fireflies” featured Mark’s popular Kaiju Eyezon character. During this same time period, Mark has spearheaded the “Toy Karma 2” and “Kaiju Comrades 2” shows and has plans for future shows both in the U.S. and overseas. “Max Toys allows me to produce original artwork, new toys and work directly with a lot of talented artists,” Mark says. “Max Toy is a synthesis of toys and art, both life-long passions.”
This entry was posted in Japanese toys, Lady Maxx, mark nagata, Max Toy, Max Toy Company, tttoys. Bookmark the permalink.

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