Max Toy and Mark Nagata Updates


Time to plug a few projects .. first up we have my art show in Japan this coming October 2010 with fellow Kaiju painter Matt Walker, called ” In Living Kolor ” .. the Kolor refers to Matts new and cool line of paints called Monster Kolor … check em out here and order a trail sized set 😉 I use them now to paint my soft vinyl toys … will be a cool show in that both Matt and I will be set up to paint live, and we fully expect some surprise guests to join in .. sort of a painting “jam” session … we’ll be sure and video it for those who can not join us in the fun 😉
Here’s how I created the image in about 6 hours (!) from an idea by Yo Miyamoto ( his sketch is the cartoon above my drawing board… which I think looks better than my image ! )

after drawing the faces in, I decide to add some random texture to the board .. using ripped pieces of paper and matte medium .. and a hair dryer to speed the process along …

I added some wall paste to the board to create more textures …

copies of skull, airbrush and hand pin stripe added in .. I used a copy to speed up the piece.. but also adds another dimension to the artwork …whole piece is sealed with thick coat of matte medium.. with lots of brush strokes .. and blown dry …

Red and Blue acrylic with matte medium mixed in was spread out .. using a sea sponge. I went darker in value, waited a few minutes and using a clean sponge lifted most of the color off … I went back in with a paper towel to further adjust and lift color off the board.. but also allowed the texture to come thru… Red and Blue were picked as they represent Red and Blue Demons in Japan …using white mixed with either red or blue the values were added back in…
Final piece … I guess this proves for once and all I am a Red Devil Demon 😉
Matt came back in and did a custom pin stripe design, and handled the logos and type.
I think it came out nicely for being an evil image ;-P

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Mini Kaiju Series, first painted versions coming real soon !

and the pre orders for wholesale have gone up via StrangeCo for the first painted releases of the Mini Kaiju Series figures .. shown here are the final proto type colored figures. I have to say I was blown away by seeing them fully painted in hand, and to top it off they are painted by Master Painter Goto-san, himself. These will go into production in a few weeks.
and last but not least spent last week painting 30 of these clear Eyezons for Max Toy Club members By far the one folks want the most is the Polka Dot one 😉
… still clear coating them, in between rainy days here in San Francisco .. oh, sorry to say these all sold out, so I do not have any for the Max Toy web store … but will sneak on some hand painted Minis I just did and some other stuff sometime today 😉



gonna keep this blog short .. and post another in a few days … !

About toykarma

Over the years Mark Nagata has collected thousands of toys and a fair amount of titles. The man behind San Francisco-based Max Toy Company is widely known as: Toy Collector. Illustrator. Magazine Founder/Publisher. Toy Designer. Artist. Author. Husband. Father. But the one description that might fit best is an unofficial one – Kaiju Toy and Art Ambassador. In the Japanese-inspired art and toy area, as well as throughout the larger toy collecting community, Mark is welcomed and recognized for his personal passion and commitment to supporting artists all around the world and the unique works they create. Beginning as a collector in his youth, Mark has had for years a keen eye for great art and a personal interest in collecting that he has spread through a variety of outlets. Trained at the Academy of Art College in San Francisco, Mark honed his skills working for himself and for some of the most notable businesses in the country. As a freelance commercial illustrator, he completed works for such prominent companies as Lucasfilms, DC Comics, Hasbro Toys, IBM, Sony, and numerous advertising and design firms, both national and international. Mark’s colorful style graces over 40 cover paintings for R.L. Stine’s Goosebumps book series – Give Yourself Goosebumps. After hundreds of assignments, Mark made the decision to move in another direction, and that choice has led to whole new career as a successful businessman. For four years, the owner of one of the largest Ultraman toy collections in the world co-published Super 7 Magazine showcasing the finest in Japanese toy collecting. “I’d been collecting Japanese toys all along and suddenly realized it would be cool to have a magazine of some type devoted to them,” Nagata says. Mark’s devotion to presenting collectors with a selection of original figures inspired by classic Japanese toys from the 1960s and ‘70s as well as new versions of licensed Japanese characters is at the heart of Max Toy Company. Named for his son, Max Toys specializes in custom and limited editions of “kaiju” (Japanese monsters) toys and artwork. Many of the original toys produced are hand painted by Mark, a tradition that goes back to Japanese toy makers of the past. “Since our target is the soft vinyl Japanese toy collector, which is a very small niche, our runs of toys can be extremely small,” Mark says. “Runs range from 500 pieces of one toy to just one for a hand-painted, one-of-a-kind custom figure.” Through Max Toys, Mark has taken great pains to widen the reach of his two passions – toys and art. He played a significant part in the development of the first group kaiju show in the United States. Held at the Rotofugi Gallery in Chicago, Illinois in 2007, the “Toy Karma” Show featured detailed work from artists from Japan, the U.S. and South America. Participants marveled at the custom-painted toys and art on display. “Toy Karma” led to Mark being asked to be one of the artists spotlighted in the “Beyond Ultraman: Seven Artists Explore the Vinyl Frontier” exhibit at the Pasadena Museum of California Art. The October 2007 show, held jointly with the Los Angeles Toy, Doll and Amusement Museum, marked the first time – in a museum setting – that the influence of Japanese toys on California artists was explored. The exhibit featured more than 30 of Mark’s original paintings, toys and a selection of his vintage toy collection. Mark continued to be at the forefront as interest in Japanese-inspired art and toys expanded in 2008. Prestigious art houses Philips De Pury and Christie’s in New York and London sold Mark’s hand-painted custom kaiju toys in its auctions, spreading this unique art and toy movement into new and uncharted areas of the art world. In 2009, Mark once again took his love of toys and art overseas this time to a receptive and welcoming audience in Tokyo, Japan. Here, Mark curated the “Kaiju Comrades” Art Show, once again bringing together artists from various aspects of the kaiju toy realm in this first-of-its-kind toy art show. The following year found Mark in Barcelona, Spain co-curating with Emilio Garcia “Kaiju Attack,” the European country’s first kaiju art show. As the growth of kaiju art and toys increases worldwide, Mark continues in his unofficial role of Kaiju Toy and Art Ambassador. He has written and had his artwork and toy designs included in several books and magazines, both domestic and international. In 2010, Mark served as guest lecturer on kaiju and the toy-making process at the Morikami Museum in Florida. The San Francisco resident and his art can also be spotted in the first volume of the “ToyPunks” DVD and the “Toys R Us” DVD, while the video for the number one song by Owl City “Fireflies” featured Mark’s popular Kaiju Eyezon character. During this same time period, Mark has spearheaded the “Toy Karma 2” and “Kaiju Comrades 2” shows and has plans for future shows both in the U.S. and overseas. “Max Toys allows me to produce original artwork, new toys and work directly with a lot of talented artists,” Mark says. “Max Toy is a synthesis of toys and art, both life-long passions.”
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