DxSxHx toys of Japan

From time to time I will blog here about a toy company from Japan .. this time I will share with you a company called DxSxHx ( Dark Side Hero toys ) !
This past Wonderfest in Japan, I was able to meet the owner and artist of DxSxHx ,UUJI.But they also have help from and his two sidekicks, MANG and SGR. I asked them waht their company name meant and UUJI said that it comes from one of their main influences, Star Wars, of course ! In fact, some of their toys as you will see below have that flavor! Another big influence on them is SECRET BASE, and they attribute Hiddy for helping them to get started making toys.
From a one day license they release these figures from a series called AKUMA-KUN… these are very cool.

GAIKOTSU OTOKO (Skelton Man)(left) ZOJIN (Elephant
Man)(center) HAITA DENKA (Prince Toothache)(right)

KOMORI NEKO (Bat Cat)(left) KAZYU BAWOO (Center)
Tutanghamen (right)

The StagBeetle was their fist release back at Wonderfest 2004. It’s interesting to me that the 1/6 scale figures are very popular in Japan and Hong Kong but somehow in the US Kaiju/Art toy scene they aren’t … although with GoHero’s introduction of Buck Rogers soon, I think those perceptions will begin to change… but I digress… in Japan, most kids grew up with figures called Henshin Cyborgs ..basically 1/6 scale ( or 12 inch style GI Joes ) that you could buy extra clothes and masks .. to make them into anything from Ultraman to Lion Maru … This Stagbeetle is cool because the clear parts play off nicely with the black body of the figure.

above: RADD figures in clear and black soft vinyl
Does RADD look familiar ? Think ROTJ … 😉
Though they sell mainly at Wonderfest DxSxHx toys are looking to expand their offerings and have many projects lined up for the near future. UUJI says,”Only thing I can say is that we just keep on making toys people can have fun with!!” Well said indeed, UUJI is full of excitement and positive toy karma … I love meeting toy folks who are still passionate about what they do.. and DxSxHx toys is a company to watch.

About toykarma

Over the years Mark Nagata has collected thousands of toys and a fair amount of titles. The man behind San Francisco-based Max Toy Company is widely known as: Toy Collector. Illustrator. Magazine Founder/Publisher. Toy Designer. Artist. Author. Husband. Father. But the one description that might fit best is an unofficial one – Kaiju Toy and Art Ambassador. In the Japanese-inspired art and toy area, as well as throughout the larger toy collecting community, Mark is welcomed and recognized for his personal passion and commitment to supporting artists all around the world and the unique works they create. Beginning as a collector in his youth, Mark has had for years a keen eye for great art and a personal interest in collecting that he has spread through a variety of outlets. Trained at the Academy of Art College in San Francisco, Mark honed his skills working for himself and for some of the most notable businesses in the country. As a freelance commercial illustrator, he completed works for such prominent companies as Lucasfilms, DC Comics, Hasbro Toys, IBM, Sony, and numerous advertising and design firms, both national and international. Mark’s colorful style graces over 40 cover paintings for R.L. Stine’s Goosebumps book series – Give Yourself Goosebumps. After hundreds of assignments, Mark made the decision to move in another direction, and that choice has led to whole new career as a successful businessman. For four years, the owner of one of the largest Ultraman toy collections in the world co-published Super 7 Magazine showcasing the finest in Japanese toy collecting. “I’d been collecting Japanese toys all along and suddenly realized it would be cool to have a magazine of some type devoted to them,” Nagata says. Mark’s devotion to presenting collectors with a selection of original figures inspired by classic Japanese toys from the 1960s and ‘70s as well as new versions of licensed Japanese characters is at the heart of Max Toy Company. Named for his son, Max Toys specializes in custom and limited editions of “kaiju” (Japanese monsters) toys and artwork. Many of the original toys produced are hand painted by Mark, a tradition that goes back to Japanese toy makers of the past. “Since our target is the soft vinyl Japanese toy collector, which is a very small niche, our runs of toys can be extremely small,” Mark says. “Runs range from 500 pieces of one toy to just one for a hand-painted, one-of-a-kind custom figure.” Through Max Toys, Mark has taken great pains to widen the reach of his two passions – toys and art. He played a significant part in the development of the first group kaiju show in the United States. Held at the Rotofugi Gallery in Chicago, Illinois in 2007, the “Toy Karma” Show featured detailed work from artists from Japan, the U.S. and South America. Participants marveled at the custom-painted toys and art on display. “Toy Karma” led to Mark being asked to be one of the artists spotlighted in the “Beyond Ultraman: Seven Artists Explore the Vinyl Frontier” exhibit at the Pasadena Museum of California Art. The October 2007 show, held jointly with the Los Angeles Toy, Doll and Amusement Museum, marked the first time – in a museum setting – that the influence of Japanese toys on California artists was explored. The exhibit featured more than 30 of Mark’s original paintings, toys and a selection of his vintage toy collection. Mark continued to be at the forefront as interest in Japanese-inspired art and toys expanded in 2008. Prestigious art houses Philips De Pury and Christie’s in New York and London sold Mark’s hand-painted custom kaiju toys in its auctions, spreading this unique art and toy movement into new and uncharted areas of the art world. In 2009, Mark once again took his love of toys and art overseas this time to a receptive and welcoming audience in Tokyo, Japan. Here, Mark curated the “Kaiju Comrades” Art Show, once again bringing together artists from various aspects of the kaiju toy realm in this first-of-its-kind toy art show. The following year found Mark in Barcelona, Spain co-curating with Emilio Garcia “Kaiju Attack,” the European country’s first kaiju art show. As the growth of kaiju art and toys increases worldwide, Mark continues in his unofficial role of Kaiju Toy and Art Ambassador. He has written and had his artwork and toy designs included in several books and magazines, both domestic and international. In 2010, Mark served as guest lecturer on kaiju and the toy-making process at the Morikami Museum in Florida. The San Francisco resident and his art can also be spotted in the first volume of the “ToyPunks” DVD and the “Toys R Us” DVD, while the video for the number one song by Owl City “Fireflies” featured Mark’s popular Kaiju Eyezon character. During this same time period, Mark has spearheaded the “Toy Karma 2” and “Kaiju Comrades 2” shows and has plans for future shows both in the U.S. and overseas. “Max Toys allows me to produce original artwork, new toys and work directly with a lot of talented artists,” Mark says. “Max Toy is a synthesis of toys and art, both life-long passions.”
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