Kaiju Boom 2 ?


Back in the 60-70’s in Japan, was a time know as the “Kaiju Boom” During this time nearly all the classic Tv characters we all know and love were created… you know like Ultraman, Kikaida, Lion Maru etc… anyways I had recently wrote a short piece about what appears to be a new Kaiju Boom 2 happening in Japan..and in the US. But this time instead of the Boom being propelled by TV, it’s the toys themselves. Gargamel, Rumble Monsters, Blopus, SecretBase … and many more are at the forefront of this new trend. I get asked about how long this can sustain itself.. do i think this is just a fad ? … or will it get bigger ?
well I guess the answer is all of the above… and more! After collecting for over 15 years I’ve been at it long enough to see the high and low points of Japanese toy collecting. Like any fad ( ie Beanie Babies ) there’s bound to be a high point ( where prices and popularity are at a fevered pitch ) and than the crash …were everyone dumps there collection on Ebay.. or worse can not even give them away ! Believe me I got sucked into action figures a few years ago, and like many thought .. Hey I can always resell these for a profit ! D-oh… I now have a few boxes full of figures no one wants and I don’t know why I bought them (!) …now I let Max open and play with them 😉 anyways, I digress.. the one constant has always been my passion for Ultraman toys. Even though I mostly concentrate on vintage items .. these toys hold my attention and interest over the years.. I think because of childhood memories of them. So this brings me back to the current trends.. folks are collecting these not as children but as adults.. and as such never grew up with them. I wonder sometimes will they have the same emotional contact with say a Dunny , as they do with that toy or character they grew up with ? For me, the answer is no… I love some of the new stuff ( my stuff , too ! ) but it could never be the same as a Bullmark for me. I suppose the one ray of hope is if you expose these toys to your kids or young folks… maybe, just maybe in the near future ( say 20 years from now ) they will see a beat up Capt Maxx on Ebay and that will spark their nostalgia and hopefully collecting bug. Because really thats what makes all this possible.. without new collectors coming into this hobby… well it will all go away. So you’ve heard it before but it’s really the wise thing, Collect what you like , and don’t collect with an eye towards reselling 😉

About toykarma

Over the years Mark Nagata has collected thousands of toys and a fair amount of titles. The man behind San Francisco-based Max Toy Company is widely known as: Toy Collector. Illustrator. Magazine Founder/Publisher. Toy Designer. Artist. Author. Husband. Father. But the one description that might fit best is an unofficial one – Kaiju Toy and Art Ambassador. In the Japanese-inspired art and toy area, as well as throughout the larger toy collecting community, Mark is welcomed and recognized for his personal passion and commitment to supporting artists all around the world and the unique works they create. Beginning as a collector in his youth, Mark has had for years a keen eye for great art and a personal interest in collecting that he has spread through a variety of outlets. Trained at the Academy of Art College in San Francisco, Mark honed his skills working for himself and for some of the most notable businesses in the country. As a freelance commercial illustrator, he completed works for such prominent companies as Lucasfilms, DC Comics, Hasbro Toys, IBM, Sony, and numerous advertising and design firms, both national and international. Mark’s colorful style graces over 40 cover paintings for R.L. Stine’s Goosebumps book series – Give Yourself Goosebumps. After hundreds of assignments, Mark made the decision to move in another direction, and that choice has led to whole new career as a successful businessman. For four years, the owner of one of the largest Ultraman toy collections in the world co-published Super 7 Magazine showcasing the finest in Japanese toy collecting. “I’d been collecting Japanese toys all along and suddenly realized it would be cool to have a magazine of some type devoted to them,” Nagata says. Mark’s devotion to presenting collectors with a selection of original figures inspired by classic Japanese toys from the 1960s and ‘70s as well as new versions of licensed Japanese characters is at the heart of Max Toy Company. Named for his son, Max Toys specializes in custom and limited editions of “kaiju” (Japanese monsters) toys and artwork. Many of the original toys produced are hand painted by Mark, a tradition that goes back to Japanese toy makers of the past. “Since our target is the soft vinyl Japanese toy collector, which is a very small niche, our runs of toys can be extremely small,” Mark says. “Runs range from 500 pieces of one toy to just one for a hand-painted, one-of-a-kind custom figure.” Through Max Toys, Mark has taken great pains to widen the reach of his two passions – toys and art. He played a significant part in the development of the first group kaiju show in the United States. Held at the Rotofugi Gallery in Chicago, Illinois in 2007, the “Toy Karma” Show featured detailed work from artists from Japan, the U.S. and South America. Participants marveled at the custom-painted toys and art on display. “Toy Karma” led to Mark being asked to be one of the artists spotlighted in the “Beyond Ultraman: Seven Artists Explore the Vinyl Frontier” exhibit at the Pasadena Museum of California Art. The October 2007 show, held jointly with the Los Angeles Toy, Doll and Amusement Museum, marked the first time – in a museum setting – that the influence of Japanese toys on California artists was explored. The exhibit featured more than 30 of Mark’s original paintings, toys and a selection of his vintage toy collection. Mark continued to be at the forefront as interest in Japanese-inspired art and toys expanded in 2008. Prestigious art houses Philips De Pury and Christie’s in New York and London sold Mark’s hand-painted custom kaiju toys in its auctions, spreading this unique art and toy movement into new and uncharted areas of the art world. In 2009, Mark once again took his love of toys and art overseas this time to a receptive and welcoming audience in Tokyo, Japan. Here, Mark curated the “Kaiju Comrades” Art Show, once again bringing together artists from various aspects of the kaiju toy realm in this first-of-its-kind toy art show. The following year found Mark in Barcelona, Spain co-curating with Emilio Garcia “Kaiju Attack,” the European country’s first kaiju art show. As the growth of kaiju art and toys increases worldwide, Mark continues in his unofficial role of Kaiju Toy and Art Ambassador. He has written and had his artwork and toy designs included in several books and magazines, both domestic and international. In 2010, Mark served as guest lecturer on kaiju and the toy-making process at the Morikami Museum in Florida. The San Francisco resident and his art can also be spotted in the first volume of the “ToyPunks” DVD and the “Toys R Us” DVD, while the video for the number one song by Owl City “Fireflies” featured Mark’s popular Kaiju Eyezon character. During this same time period, Mark has spearheaded the “Toy Karma 2” and “Kaiju Comrades 2” shows and has plans for future shows both in the U.S. and overseas. “Max Toys allows me to produce original artwork, new toys and work directly with a lot of talented artists,” Mark says. “Max Toy is a synthesis of toys and art, both life-long passions.”
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